The phrase "Social Media" is used in popular culture all the time. Businesses launch new social media campaigns on a pretty regular basis. However, not all of them are successful. There is no simple answer to why they are not successful. The problem could be any number or combination of factors; the bulk of which would be comprised of lack of attention to detail in the following list:
Using our Foundation First methodology, Arclight Media can work with you on developing a plan to first identify and then reach your goals. While we are certainly happy to continue to work with you past the planning stage, our goal is to empower your business with the knowledge and/or tools to tackle your social media challenges in a way that benefits you most.